Dai Communications planned and executed a two-day cultural activation to introduce Artisti per Frescobaldi to the Korean market, positioning the brand at the intersection of wine and contemporary art.
The event was strategically designed to localize the global art program and translate its heritage into a culturally relevant narrative for Korean media and opinion leaders.
 

The program highlighted the collaboration with Korean artist Sunmin Park, marking the first participation of an Asian artist in the Artisti per Frescobaldi project.
This milestone was reinforced through media coverage, including features in Esquire Korea, emphasizing the significance of the project’s first introduction in Korea and its institutional recognition, including works held by international museum collections.
 

The activation combined a structured wine tasting with an immersive exhibition format, where the artist’s work was presented alongside the limited-edition wine label.
This integration enabled guests to experience the brand not only through product attributes but within a broader artistic and cultural context, strengthening differentiation in a competitive premium wine market.
 

The event generated strong engagement across media, collectors, and influencers, with particular interest in the artist label and its conceptual storytelling.
Editorial coverage and high-quality content creation contributed to increased visibility and reinforced the positioning of Frescobaldi as a heritage-driven yet culturally progressive brand.
 

This activation demonstrated the effectiveness of cross-disciplinary storytelling in elevating brand perception, successfully establishing Artisti per Frescobaldi as a culturally relevant platform and strengthening its long-term presence in Korea.