A gallery event was executed at Chapter II as part of the Artisti per Frescobaldi activation, extending the brand narrative into a contemporary art context and positioning it as a cultural platform beyond wine.
 

The program presented the works of Sunmin Park, with an exhibition centered on video installation alongside selected sculptures and drawings.
This environment created a cohesive sensory experience aligned with the conceptual framework of the Artisti per Frescobaldi project.
 

The integration of limited artist label wines within the exhibition space enabled a direct dialogue between visual art and wine, reinforcing the brand’s legacy of artistic patronage while strengthening local relevance through collaboration with a Korean artist.
 

The event generated strong engagement across media and influencer channels, with notable interest in both the artwork and the limited-edition label.
It effectively demonstrated how cross-disciplinary storytelling can enhance brand perception and establish a distinctive presence in the premium wine segment.