Presenting the Historic Italian Wine House, Marchesi Frescobaldi, to Korea

Marchesi Frescobaldi’s first branding event in Korea introduced the historic Italian wine house to the local market in a considered and authentic manner.
The wine tasting event was held at the café & restaurant Au Petit Verre and brought together a select group of lifestyle and wine influencers, including well-known chef Joon-woo Park, to experience Frescobaldi’s wines within an intimate and curated setting.

The event focused on communicating Frescobaldi’s long-standing heritage and winemaking philosophy, allowing guests to engage with the brand beyond the product itself. Through guided tastings and conversation, participants were introduced to the brand’s history, craftsmanship, and approach to quality, helping to establish a clear and credible brand narrative.

As a result, the event contributed to building early awareness of Frescobaldi among Korea’s wine and lifestyle communities, positioning the brand as a premium Italian wine house grounded in tradition and authenticity.