To build awareness of the Frescobaldi brand, we designed and executed a unique offline event that paired Frescobaldi wines with Korean food to amplify the brand experience. The event also provided a unique and familiar experience to help participantsrecognise that Frescobaldi pairs well with Korean food.

Most notably, the brand collaborated with celebrity chef Austin Kang, known for his Netflix series Culinary War, to boost its credibility in his newly opened Korean restaurant,Mukjung.

The dinner showcased Frescobaldi's core wines with detailed descriptions by the brand comms director, and we invited wine creators and influencers to promote Frescobaldi's authenticity and unique pairings with Korean cuisine.

Marchesi Frescobaldi hosteddinner featuring 6 wines,
Alìe Rosé,Pomino Bianco,Montesodi(2015, 2018),CastelGiocondo Brunello di Montalcino(2015, 2019).

Media Tie up :Mennoblesse

https://www.instagram.com/reel/DDyu2EFTAGa/?igsh=MTJwNno1MWxiN3Zy