To strengthen awareness of Tenuta Luce in the Korean market, we curated and executed a two-part premium event designed to deliver both industry-driven expertise and high-touch consumer engagement.
 

Part 1: Vertical Tasting for Industry Experts & Importers
The first session focused on a professional vertical tasting exclusively for industry stakeholders and the importing partner. The lineup included several hard-to-source vintages, generating exceptional anticipation and resulting in an overwhelmingly positive response. Participants praised the depth, rarity, and clear expression of Luce’s evolution across vintages.
 

Part 2: VIP Dinner Featuring Old Vintages
The second session transitioned into an intimate VIP dinner, where a full-course pairing was served alongside rare old vintages of Luce. Guests noted a high level of satisfaction, emphasizing that the experience deepened their understanding of the brand and reinforced Luce’s premium identity. Thoughtful pairing and curated storytelling further strengthened Luce’s positioning among discerning consumers.
 

To extend the event’s impact, wine influencers and key opinion leaders were invited to amplify the brand narrative through digital channels, enhancing Luce’s visibility and desirability in Korea.
 

Media Tie-up: Mennoblesse